All thanks to passionate people
“There are so many people who play a role in the success of a vehicle. For Ranger, that’s our team of designers, engineers and everyone at Ford who pours their passion into making the vehicle what it is, our dealers who are passionate about serving their customers and communities, and ultimately our Ranger customers whose passion for their vehicle is what gets us up in the morning,” said Andrew Birkic, President and CEO, Ford Australia.
“This number one spot is thanks to the combined passion of all these people. Without any one of them, Ranger wouldn’t be where it is today.”
The ute that changed what it means to be a ute
Since its launch in 2011, the Ranger has been transformed from a work vehicle into a vehicle for every Aussie and every part of life – from office workers to tradies, parents with kids, and, of course, Aussies who tow, camp and go off-roading.
“Since it debuted in 2011, Ranger has redefined the ute segment globally. It’s transformed a work vehicle into one that can be used by just about anyone for anything. We see our customers take it to the most extreme off-road locations and then see them parking in tight city streets and unloading their groceries and kids. A Ranger is a do everything, go everywhere vehicle,” added Birkic.
And most recently, Ford announced that Ranger would soon be available as a Plug-In Hybrid (PHEV). Arriving in early 2025, it will be able to be driven in pure electric mode for more than 45 kilometres3 without using a drop of fuel or producing tailpipe emissions, helping customers save at the pump. This means Ranger customers, more than half of whom travel 40km or less per day4, will be able to do their average daily commute on electric. The Pro Power Onboard5 function will mean tradies can power their tools from their Ranger PHEV and enable camp sites to be lit when off road.
The Aussie best-seller was already a huge global hit
Ford’s Aussie team is celebrating Ranger’s place at #1, but the ute has already been winning awards and topping sales charts around the world for years. Sold in over 180 markets, Ranger has long been a #1 in markets like New Zealand6, and segment-leader in markets including Europe and the UK7 and Vietnam8. It has won awards in countries as varied as Australia9, South Africa,10 and the United Kingdom11.
Customer demand and congestion at ports led Ford to a unique solution
With sustained high demand, and to overcome an industry-wide backlog due to port congestion, in 2023 Ford Australia took the extraordinary step of signing an exclusive deal to charter Grand Quest, a ship dedicated to transporting both Ranger and Everest from the factory in Thailand to Australia and New Zealand. This enabled the company to deliver thousands of Rangers to customers across the country.
1 Only on pick-up models, excluding Raptor
2 Zone Lighting standard on Wildtrak, Platinum and Raptor only. Optional as part of a pack at additional cost on XLT 4x4
and Sport pick-up models. Not available on XL, XLS, XLT 4x2 or XLT Chassis Cab. Zone Lighting will not operate if battery
charge is insufficient. The length of time that Zone Lighting will operate depends on the battery charge, the types of lights
fitted to the vehicle (LED or Bulb) and other electrical loads connected to the vehicle. The system will automatically turn off
after a period of time to preserve the battery’s engine starting performance.
3 Officially homologated energy efficiency figures including driving range will be published closer to the on-sale date for Australia using ADR 81/02 certification. Over 45km is the targeted range based on manufacturer-tested values and calculations according to the Worldwide Harmonized Light Vehicle Test Procedure (WLTP). Actual range varies with conditions such as external elements, driving behaviour, vehicle maintenance, payload, towing, battery age and state of health.
4 Next-Generation Ranger connected vehicle data, 1 June 2022 – 5 September 2023.
5 Pro Power Onboard may vary between models and markets and is subject to regulatory approvals. Electrical outputs to be published closer to the on-sale date.
6 NZ Motor Industry Association
7 The Society of Motor Manufacturers and Traders (SMMT)
8 Vietnam Automobile Manufacturers' Association
9 Ranger Raptor: Chasing Cars Offroad Car of the Year 2023.
10 Ranger Makes History in SA Car of the Year | Ford
11 Ranger: Auto Express New Car Awards’ Pick-up of the Year 2023
12 Federal Chamber of Automotive Industries – Best Selling Vehicle in Australia, 2023